The Real Cost of a Diamond Name Necklace (and Why Ours Makes Sense)

Why does one diamond name necklace cost £150, while another runs £1,500?

That’s the question most people ask, and it’s a fair one. On the surface, they look the same. But the truth? You’re not just paying for materials. You’re paying for brand markup, vague sourcing, and often, zero transparency.

Have you ever hesitated before clicking “buy” because you couldn’t see what the final necklace would look like, or even tell if it was real gold? You’re not alone. Many of our customers told us they loved the idea of personalised diamond jewellery but felt nervous about committing without knowing exactly what they’d get.

At Argent & Asher, we believe pricing, especially for something this personal, should never be a mystery. 

In this article, we’ll break down what most jewellery brands don’t tell you, what actually goes into the cost of a diamond name necklace, and how our approach puts clarity and quality first, no guesswork required.

Let’s get into it.

Why Name Necklace Pricing Feels So Confusing

Especially when it comes to something as meaningful as a name necklace, you want it to feel solid, real, and personal. But try shopping around and you’ll find:

 • Minimal info on materials (is it solid gold or just gold-tone?)

 • No design previews before you commit

 • Big markups hiding in brand hype

We heard from customers who loved the idea of a ladies name necklace with diamonds, but felt nervous making a big purchase without seeing exactly how it would look. That’s a fair concern, and one we knew we had to solve. 

 “I loved the concept, but I couldn’t commit without knowing what it would actually look like. The preview made all the difference.” 

 A&A Customer, 2024 

What Most Brands Don’t Include in the Price

Many jewellery brands, especially big names or influencer-led labels, don’t show you what’s behind the cost.

Here’s what’s often missing from the price of a typical name necklace gold option:

• No realistic preview of your necklace before it’s made

• Plated or filled metals instead of solid gold

• Lab-created or unclear diamond quality

• Factory designs with zero customisation

• “Customer service” that’s just a chatbot or FAQ

In other words, you’re paying for the brand not the piece. 

How Argent & Asher Breaks the Mould

We built our business around doing things differently, because real, personalised jewellery should actually feel personal.

Here’s what every Argent & Asher diamond name necklace includes as standard:

 • Real, solid gold (never plated or filled)

 • Genuine diamonds, hand-selected for sparkle and quality

 • A unique design created just for you 

 • A realistic design preview before your piece is made

 • The option to buy the design preview first, before you even commit

 • A direct, human design process you talk to us, not a system

 • Handcrafted expert craftsmanship

That preview? It came directly from talking to our customers. People told us: “I love your designs, but it’s a big outlay for something I haven’t seen.” So we made the preview part of every order and also available to purchase separately, just for peace of mind.

Price vs. Value: What You’re Actually Paying For

Let’s put it plainly. A high street ladies name necklace might cost £300, but when you look closer, it’s gold-plated, factory-cut, and you’re locked in with no preview. You’re paying mostly for packaging and profit margin.

At Argent & Asher, our diamond name necklaces start from £970 and that includes:

• Solid 14k or 18k  gold

• High-quality natural diamonds

• A bespoke design based on your style

• A clear preview before anything is made

• Personal service throughout

No surprises. No hidden extras. No outsourcing.

Want to Go Deeper?

This post is part of our series breaking down the real cost and value behind custom jewellery. If you’re curious about how we price, source, and design each personalised necklace, check out:

 • What Makes Solid Gold Worth It?

 • Why We Offer Previews Before You Buy

 • Behind the Scenes: Designing a Necklace With a Name

Final Thoughts

You started this search unsure of why name necklaces can vary so wildly in price. Maybe you felt uneasy spending hundreds (or more) on something you couldn’t preview, from a brand that didn’t even disclose the materials.

Now you understand exactly what separates one necklace from another, and what you’re really paying for.

So what’s your next step? If you’re thinking about investing in a piece that carries your name or someone else’s, make sure you see it first. Try our design preview or chat directly with a designer to build something that feels truly personal. 

At Argent & Asher, we’re here to make every part of your experience transparent, thoughtful, and truly custom from your first sketch to your final sparkle. 

Ready to See Your Piece? 

Book Your Design Preview 

Chat With a Designer

Shop Custom Diamond Name Necklaces