HOW WE PRICE OUR JEWELLERY
Premium Quality, Transparent Pricing, Deep Meaning.
If you’ve ever wondered why one name necklace costs £500 and another is £2,500… you’re not alone. Jewellery pricing can feel like a mystery and honestly, most of the industry prefers to keep it that way.
But we don’t. So we want to walk you through exactly how we price our jewellery, what makes it different, and why our pieces are built to last in every way that matters.
Let’s Start With What We’re Not
We’re not gold-plated.
We’re not mass-manufactured.
And we’re definitely not charging inflated prices because of a fancy brand name... okay, we are pretty fancy!
But we're not charging you for a marble-floored flagship store or a designer name on a velvet box.
"Everything you see here is made from solid gold, natural diamonds - unless you request lab for something specific. This is jewellery you wear every day, not something you pull out twice a year for weddings.
Most of our pieces are deeply personal. Whether it’s your child’s name, your partner’s initial, or a necklace in memory of someone you’ve lost, it means something."
What You’re Really Paying For
Every piece is:
• Solid gold (never plated or vermeil)
• Made with natural diamonds (lab available by request)
• Handcrafted to order
• Optionally personalised, or even fully custom designed
• Made with you in mind, not mass produced
When you choose a bespoke or personalised piece, we work with you directly, one to one with our design team. How much involvement you have is entirely up to you, and whether you want to be hands-on in the process, or just trust us to design something beautiful.
Three Types of Jewellery. Three Transparent Price Ranges
Let’s break down how pricing works, depending on what you’re looking for.
Fully Custom Pieces
For when you want something completely unique.
This is a collaborative design process between you and us. You might have an idea, a story, or a vision, and want to turn that into a bespoke piece of Jewellery. We'll help bring your vision to reality and create you a one-of-a-kind piece - ideas:
1. Birthstones for your three kids.
2. A zodiac necklace in a custom layout.
3. A tribute piece for someone you’ve lost.
What you’re paying for:
• Custom design sketches or previews
• Bespoke layout and styling
• Solid gold and diamonds
• A one-of-one handcrafted piece
Starts at: £670
Typical range: £880 - £2,800+
Real Example:
A client asked me to design an handwritten initial necklace in 18k gold, scattered with diamonds with an 18k diamond cut chain, in honour of her mum. We created it together total cost: £990.
Symbolic & Heirloom-Quality Everyday Pieces
For when you want something you’ll wear every day and never take off. Zodiac medallions. Evil eye pendants. Diamond huggie earrings. Stacking rings. These are timeless, made in solid gold, and meant to live with you, not sit in a drawer.
What you’re paying for:
• Fine materials
• Handcrafted quality
• Meaningful, wear-forever design Starts at
• Typical range: £700 – £1,800
Personalised Name & Initial Jewellery
These are our signature designs, made to order, but with your name, initial, or word.
You’ll see lots of these across the site. Diamond name necklaces, gold initial pendants, meaningful dates, all designed with our core styles, and made specifically for you.
What you’re paying for:
• Solid gold (14k or 18k options)
• Diamond detail (if chosen)
• Made-to-order production
• Design previews for name layouts
Starts at:
Solid gold - £200
Diamond versions - £480
Most commonly purchased - £750 to £1,500 depending on the letter count and gold type
Comparison:
Our 5-letter diamond name necklace (14k gold): £1,270
Other top ranking personalised necklace on Google: £2,550 - no realistic preview, limited personalisation options
Another top brand: £2,750 - fixed layout, no design input, no preview option
So yes, we may not be the cheapest, we wouldn't want to be, but we offer far more in value, integrity and care than anything in our price range.
Why "WE" Don't Charge What "THEY" Do
Let’s be honest: fine jewellery should cost more, when it’s made properly.
Our prices reflect the reality of solid gold, natural diamonds, expert craftsmanship, and one-on-one design. We don’t cut corners. We don’t machine-make in bulk. And we don’t pretend you’re just paying for the gold weight.
1. What we don’t do is inflate our prices just to feel “luxury.”
2. We’re not charging for a storefront on Bond Street.
3. We’re not hiding margins behind a logo.
On the flip side, yes, some brands will undercut us. They might offer solid gold for less, but it’s often machine-cut, ultra-lightweight, and built without the same attention to detail, durability, or design support.
And then there’s the gold-plated market, which looks shiny at first, but often fades, tarnishes, and breaks after a few wears. That’s not what we’re about.
So no, we’re not cheap. And we’re not trying to be.
We’re well-priced for the level of work, care, and meaning we put into each piece. And we’ll always be transparent about what you’re paying for, because when you’re buying something this personal, it should feel good at every step.
The Bottom Line: Our Prices Are Honest
They reflect the real cost of creating meaningful, lasting jewellery, and nothing more.
I never want someone to feel unsure about what they’re paying for. So if you ever have questions, just ask. I’ll always be honest with you.
Whether it’s £380 or £1,700, I want you to know, the value is in the piece, not the showroom.
Katie Silver - founder
Want to Create Something Personal?
You can start by browsing our most-loved pieces, or if you have an idea you want to bring to life, we’d love to hear it. Just send us a message and we’ll take it from there.